Marketing Specialist

Position Title:
Marketing Specialist

Department:
Marketing

Reports to:
Marketing Manager

Country/Business Unit:
Philippines

General Skills:

  1. Digital Marketing
  2. Search Engine Optimization
  3. Market Research
  4. Social Media Marketing
  5. Content Writing and Optimization
  6. Advertising

General Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Manage and implement online and offline marketing initiatives.
  • Create and promote the company blogs.
  • Manage and promote micro sites/support websites.
  • Monitor online marketing and social media trends and best practices.
  • Conduct market research and monitor industry trends and behaviors.
  • Perform support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials and marketing software tools

Specific Tasks:

  • Registering our main website on various buss listing websites
  • Performing advanced SEO tasks such as meta tags optimization, Local SEO, keyword research, and image optimization
  • Listing the website on various classified ads website (free ads)
  • Promoting other new websites of Anderson as needed

Please send your resume to phrecruitment@andersongroup.uk.com

Or visit us in one of our Offices:

BGC Branch: Ecotower Building Unit 1504, 32nd Street corner 9th Avenue Bonifacio Global City, Taguig City Philippines

Ortigas Branch: 11/F Wynsum Corporate Plaza, #22 F. Ortigas Jr. Road Ortigas Center, Pasig City Philippines


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