Your customers are online and so is your company, but for how long can you talk to them all?
Thanks to the Internet, people today enjoy wider connectivity and faster communication with one another. Various societal sectors have greatly adjusted to take this technology to their advantage; from education, healthcare, and public policy to business, advertising, and marketing, it seems like going online is the way to be at this day and age.
An average person spends about 5 years and 4 months of his entire lifetime on social media alone. That’s a lot of time. And for a business owner, that’s definitely a lot of time to get your company interact with your market, don’t you think?
A US study by J.D. Power and Associates reported that 67% of consumers have utilized a company’s social media site for servicing*, while 33% have used one for marketing**. It also found that 87% of highly satisfied consumers think that “online social interaction with the company “positively impacted” their likelihood to purchase from that company.” This is why one of the best ways to ensure great customer support on social media is to make interactions personal. So, inversely, poor social media management would negatively affect your business’ image.
But while managing social media looks like an easy-peasy task, reality reveals that it is far from easy. This survey on customer service discovered that: 42% of customers expect a response within an hour, and not only that, 57% of all the respondents “expect the same response time at night and on weekends”!
How, then, can you and your staff juggle this with the company’s core functions?
Option 1: Hire social media managers. Part of your team should be the people who will work hands-on with your social media accounts. Social media managers are mainly responsible for scheduling posts, replying to messages, overseeing the company’s social media presence, and more.
Option 2: Outsource social media support. It’s completely understandable for businesses to have a hard time with employee recruitment.
The answer is, you don’t have to. And no, we’re not telling you to hire more employees to pay. To cut down the costs of employee management, the most practical option is to outsource your social media team. Invest on a team of experts to handle your company’s social media management while you all get to focus on your major individual tasks.
This is where Anderson Group BPO can give you a hand. With a team of collaborative and adaptable people, make your social media platforms an effective extension of your brand without losing a grip on managing the whole business. Turn over your social media management to people you can always trust. Make Anderson Group BPO your extra hands. Work with us today! Never hesitate to talk to us at firstname.lastname@example.org
*Servicing refers to answering inquiries and addressing customer concerns
**Marketing refers to making the brand known to the target market